Magic and emotion are revealed in the details. Each season, Alain Lalou creates new allures full of seduction and mystery to decipher.

His minimalism protects his customers from transparency and his extravagancy is to show their contradictions. With delicate and chic colours, he shows complexity of simple. His work mixes art and fashion. With his choices of fabrics and his abstract associations, he places spirit in elegance.

Codes of jeans are renewed, and jostled to generate more a new interest.

The tears on the jeans are sewn up with ‘visibility’ or covered with leathers or fabrics with ‘slogans’.

It is a desire to ‘calm down’ by accentuating casualness and seduction in a more subtle way.

The originality of T-shirts is in their printed details, suggesting derision on social revolutions and on ourselves.

The same jeans and T-shirts are also designed for men.

All exposed sketches/garments on this page can be ordered at your size.

For all requests and information, please email us at :

[email protected]

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